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Mission, Vision and Values

We develop our business observing the following guiding elements, which should serve as an inspiration to all our managers and employees:

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Mission

Operate in the commercial refrigeration systems market in an ethical, safe and profitable manner, with social and environmental responsibility, providing exhibitors and equipment within the highest quality standards, always bringing the best solution to its customers.

Vision 

Achieve remarkable levels of growth in Brazil, with healthy results, through the continuous pursuit of administrative, commercial and operational excellence.

Values

  • Encourage to innovate
  • Encourage to develop talents
  • Join forces for success
  • Enhance ongoing customer relationships
  • Maintain discipline regarding the organization's philosophy
  • Making a difference
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Learn more about our identity